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Lead capture

Turn leads into clients — without entering a single detail twice

Every inquiry lands in one system in a structured way: a digital questionnaire on your website or via link, initial consultation and team assessment, and with one click the lead becomes your client.

  • Wolters Kluwer
  • Cloud Gateway for DATEVconnect
  • stp·one
  • Legalsense
  • Identify
  • DocuSign
  • Company.info
The problem

Between the first inquiry and a new client, time, data and leads get lost

Inquiries come in through every channel

Email, phone, contact form: every inquiry looks different, and it takes countless follow-up questions to gather all the details.

The same data is entered several times

What was noted at first contact is requested again for onboarding and typed in a third time to create the client.

Leads expect a fast start

Anyone waiting for a callback or a PDF form keeps looking elsewhere. Today, a simple digital first step helps decide whether an inquiry becomes an engagement.

It's that simple

Two ways leads come to you

Either your lead registers themselves via the digital questionnaire on your website, or you invite them via magic link after a phone call. Either way, a lead is created in BetterCo — and when they are converted into a client, all details carry over into onboarding.

  1. Initial inquiry via your website

    The lead picks the questionnaire that fits their request and enters their basic data, profile and goals themselves — whenever it suits them, even outside your business hours.

  2. Initial consultation and assessment

    Your team sees the complete inquiry, adds further details in the initial consultation and assesses the lead by potential and risk.

  3. Client in one click

    Accepting? The lead becomes a client, all details carry over, and onboarding with KYC starts right away.

Work even faster now, with 80% of the data pre-filled

An optional master data package creates leads, affiliated companies and counterparties with data and documents prefilled from public registers.

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  1. Create a lead in just a few clicks

    After the call, you create the lead. Thanks to our interface to public registers such as the commercial register, around 80% of the data is already prefilled.

  2. Send a questionnaire via link

    Choose from our library of ready-made questionnaires and invite the lead by email. They fill in whatever is missing.

  3. Assess and convert

    You can see at any time how far along the lead is. After the initial meeting and assessment, they become a client with one click — no more email ping-pong.

Work even faster now, with 80% of the data pre-filled

An optional master data package creates leads, affiliated companies and counterparties with data and documents prefilled from public registers.

Contact sales
Your benefits

More deals with less effort — from first contact to client in one system

No inquiry gets lost

Every lead is in BetterCo with status and history — whether they came via the website, a link or the phone.

Captured once, available everywhere

Everything the lead enters is carried over in full when they are converted to a client. No retyping between inquiry, onboarding and client setup.

Team assessment

The initial meeting, notes and the assessment of potential and risk are stored with the lead — transparent for everyone who decides on acceptance.

Happier leads

Clear digital questionnaires with built-in guidance shorten waiting times and reduce errors. The first impression is a professional one.

Seamlessly into onboarding

Conversion kicks off onboarding with KYC on the same data — beneficial owners, risk assessment and identification follow directly.

Improved data quality & data security

Automatic validation and the interface to public data sources such as the commercial register prevent incorrect and inconsistent entries.

Playground

Explore our questionnaires here

Integration options

How to embed the digital questionnaires and meet leads where they are

Option #1

Integrate the digital questionnaires as a portal on your website

Embed the questionnaires you need directly on your website and give leads a convenient way to get in touch.

Option #2

Embed the questionnaire of your choice directly on your website via iFrame

Avoid media breaks and offer the digital questionnaires on your website via iFrame. Leads start entering their data right away.

Option #3

Link to the digital questionnaires you need

Don't want to embed a portal or iFrames? No problem! Simply link to the questionnaire you need.

Option #4

Send leads a link by email

After the first conversation, proactively invite leads to start entering their data — with a link by email.

Our customers use BetterCo with the following systems:

  • STP One
  • Wolters Kluwer
  • LegalSense
  • Cloud Gateway

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